New hybrid ad agency educates, entertains and sells. Yes, sells.

Local Houston adman, Lou Congelio, announced today the formation of a new advertising agency designed to meet the needs of local and regional clients in search of creative, innovative strategies. The firm, CongelioVB, is a collaboration between creative director Congelio; long-time Big Apple creative Peter Vogt; and research & marketing strategist Alan Vera.

Buc-ee's Outdoor Board

But-ee’s Outdoor advertising

Unexpected. Relevant. Memorable.

Lou Congelio

Lou Congelio, Creative Director

Congelio, perhaps best known for his breakthrough billboard campaign for Buc-ee’s convenience stores, stated, “Our method is simple: We uncover what makes our client unique and then we tell people about it in a very engaging way that’s intelligent, relevant, and usually surprising,”

Innovative Solutions

“CongelioVB works closely with like-minded resources to bring new, innovative solutions to CVB clients,” says Congelio. “And each of us — myself, Pete, and Alan — bring unique strengths, technological know-how, and creative competencies to the game.”

Ads that Deliver

“Our clients seek out the deep national and international experience we bring to the table,” stated Pete Vogt.  “They won’t tolerate being a test-bed for creative guesswork. They don’t need fluff. They need ads that deliver. They want proven results. They get them from CVB.”

Peter Vogt

Peter Vogt, Creative Director/TV

Creative Results

“Creative Results” is the company’s motto. “It’s our promise, and our process,” says Congelio, who believes there is a market in Houston for a higher creative level of advertising that doesn’t shout at you, talk down to you, or insult your intelligence. “I think companies want to be proud of their advertising. I know I do.”

In-House Production

CongelioVB combines the resources of a full-service advertising agency with the added capabilities of an in-house production company. “We’re more than just a creative ad agency,” explains Vogt, “We have the resources in-house to produce everything that we concept and create.”

Proven Team of Professionals

“CongelioVB is a team of experienced advertising professionals with a broad range of marketing communications credentials,” adds Alan Vera, brand strategist. “Because of our experience, our learning curve is minimal; because we’re entrepreneurial, we move very quickly, and efficiently deliver a higher quality of creative results.”

Alan Vera, Research.Strategic Planning

“After 40 years in the industry, I am not letting anything out of this shop unless it’s perfect,” concludes Congelio.  His partners agree.

CongelioVB is an advertising agency founded in 2017 by Lou Congelio, writer/creative director; Peter Vogt, creative director/TV; and research and marketing strategist, Alan Vera. The company concepts, directs and produces all forms of advertising, photography and broadcast projects for its clients. Their combined portfolio of national and global partners provides a literal Who’s Who of Fortune 500 companies.